Case Study: How We Grew a Kampala Restaurant's Bookings by 300%

When a mid-range Kampala restaurant approached us, they had 2,100 Instagram followers and near-zero weekday bookings.

The challenge

Great food, beautiful space — but invisible online. Their content was sporadic phone photos with no strategy.

What we did

Month 1: Foundation

Brand audit, new visual identity for social, professional food photography shoot, and a content calendar built around three pillars: the food, the people, the experience.

Month 2: Momentum

Launched short-form video — behind-the-scenes kitchen content and dish reveals. One reel hit 480K views organically. Started a UGX 900K/month Meta ads campaign targeting Kampala foodies.

Month 3: Conversion

Added WhatsApp booking links to every post, partnered with three food influencers, and launched a weekday lunch offer promoted exclusively on social.

The results

• Followers: 2,100 → 18,400
• Weekly reach: 8K → 610K
• Weekday bookings: up 300%
• Revenue attributed to social: UGX 34M in 90 days

Want results like these? Get in touch — your free strategy call is waiting.